Easy format
A pleasing format, is not cluttered, abrasive, annoying or confusing. Navigation should be easy to follow, consistent, and in full view, preferably in the left column, or the top of the page. Content should be broken up into blocks of text, paragraphs at 3 to 4 sentences, as most people are going to scan text for bits of information they find informative, interesting or entertaining.
Content and inspiration
Inspiration is the foundation to build website content. Read, research, and be open to all avenues of ideas in conversations, forums, articles, and even movies. Build on an idea, then test the response to your ideas. Give your project time to grow, but know when to revise your presentation.
No technology required
With basic point and click editors, a few innovative tweaks and making a website is more assessable than ever, with no coding required. Making your personal website, showcasing a project near and dear to your heart or incorporating your personal endeavor into your business, technology based programing is no longer a barrier.
Make it personal
When applicable, include a personal experience with the product, venture and presentation at hand. Don't vent or expose your inner soul, but some first hand experience, commitment, and sincerity expresses your rapport with your visitor's concerns, problem, or manner of personal resolve. Share a common goal, and sense of value.
Perfection is in interpretation
Format need not be elaborate, but direct and basic, where your visitors feel comfortable, find value, and a commitment of presence. Ideas are made to test, and revise. Perfection in format and inspiration is in the interpretation of the beholder. Update your site often, keep it active, your links working and content relevant. Commitment is a gesture as close to perfection as anyone dare to seek.